A MAD Whitebook
The MAD Whitebook is part whitepaper, part workbook sharing our insights into a world where sensation, awareness, and planetary attunement are the first steps toward progress.
Developed through a year-long research and design process, it introduces Embodied Strategy: a creative strategy method to build a resilient rather than utopian future rooted in worldbuilding, applied ecology, and somatic intelligence.
Developed through a year-long research and design process, it introduces Embodied Strategy: a creative strategy method to build a resilient rather than utopian future rooted in worldbuilding, applied ecology, and somatic intelligence.
Launched as part of MAD’s rebrand, we hosted a soft launch event themed “Squad Wealth Dinner”, inspired by Metalabel and OtherInternet. This marked the beginning of MAD’s re-emergence as a creative collective, activated through our Kreuzberg kin and community.
Studio: MAD
Concept & Writing: Joanne Sun Mun
Design: Ben Cross
Venue: Atelier.Sud
Food Art and Installation: Ignacy Rybka and Katherina Louise
Produce: Odd.Kin
Concept & Writing: Joanne Sun Mun
Design: Ben Cross
Venue: Atelier.Sud
Food Art and Installation: Ignacy Rybka and Katherina Louise
Produce: Odd.Kin